Oklahoma City, Oklahoma
Lexford Park
A residential development intended to fit seamlessly within its context and community
Situated on the land that once housed Oklahoma’s beloved First Christian Church, Lexford Park offers a considered way of life in the urban core. Designed to connect seamlessly with its surroundings, Lexford Park strikes a careful balance between historic charm and modern comfort.
services
Strategy
Naming
Branding
Copywriting
Web Design
Web Development
Wayfinding & Signage
photography
Provided by client
industry
crew
Erin Cooper
Molly Moore
Hallie Waugh
David Harmon
Dane Strom
The team at Lexford set out to honor the neighborhood’s surroundings through enduring architecture balanced with the comfort and ease of a modern home.
The brand’s name and visual identity pay homage to the property, which was once home to the Church of Tomorrow. Lex nods to Reverend Alexander, the church’s founder, while ford means “to cross a river.”
Inspired by engraved typefaces and the church’s distinct shape, the logo includes a footbridge planned for the property, accompanied by the creek and stems of Blue Wild Indigo—a native plant intended for the landscaping.
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