Mountain Brook, Alabama
Hotel Wildemont
Wander the Wilds & Return Restored
A hotel brand in the verdant landscape of Mountain Brook
services
Brand Strategy
Positioning
Naming
Brand Identity
Copywriting
Collateral Design
Hospitality Consulting
Guest Experience
industry
crew
Erin Cooper
David Harmon
Hallie Waugh
Tate Quintero
Laurel Wilbanks
Fletcher Zaragoza
Dane Strom
Just outside Birmingham, Alabama, Mountain Brook offers botanical gardens, boutique shops, and scenic excursions. When ownership decided to give this former Grand Bohemian property its own name and identity within Marriott’s Autograph Collection, they needed a brand that captured the character of its surroundings.
Hotel Wildemont was born: a woodland manor that invites guests to tour, taste, and take note of the world around them.
Cooper House led the strategy, positioning, naming, and comprehensive brand development for Hotel Wildemont, creating a complete visual and verbal identity and carrying it throughout the guest journey, from collateral and touchpoints to hospitality programming.
From foundational brand strategy to distinctive moments like a taste test of botanical notes in a signature cocktail and a custom-designed teleidoscope, Cooper House built a cohesive experience that connects guests to the spirit of the town and landscape beyond its doors.
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