Plains Ventures

Oklahoma City, Oklahoma
overview

When Plains Ventures decided to branch from its parent company, i2E, to launch a dedicated venture capital firm, they had little more than a name and a passionate team of experts. They saw a need for informed, expert VC services in the middle of the country and the experience to meet that need. We helped bring their idea to life through strategic, distinctive design and messaging.

SERVICES

Strategy

Branding

Copywriting

Web Design

Web Development

Content Strategy


photography

Provided by client

INDUSTRY

Ventures

Ventures

CREW

Erin Cooper

Loren Cookson

Steph Shilling

Hallie Waugh

Dane Strom

Alaina Hunt

The primary mark is an interpretation of a grain of wheat, a nod to the name, and simultaneously signals upward momentum and growth.

The Plains brand reads as both established and fresh, trustworthy and human. The color palette—neon green in particular—helps set Plains apart from competitors and lends itself to hand-drawn elements.

The digital experience was designed to feel personalized and streamlined, with distinctive underline graphics highlighting key messages across the site.