Owners Christopher and Robin Barry have centered their farming practices around a deep respect for the animals they raise. They needed a visual identity and messaging that did the breed—and its culinary distinction—justice.
SERVICES
Strategy
Naming
Branding
Copywriting
Web Design
Web Development
Content Strategy
INDUSTRY
Ventures
Lifestyle
CREW
Erin Cooper
Tim Cooper
Corey Robinson
Rachel Maucieri
Hallie Waugh
Steph Shilling
Dane Strom
Kerri Shadid
Haley Spradlin
Nods to Akaushi heritage abound, from traditional Japanese calligraphic elements to culturally significant colorways. Orange, for example—or ōtan—was historically reserved for the robes of aristocracy.
The brand's name holds personal and cultural significance. Nichiyobi is Japanese for Sunday—the day the owners discovered the land that would become Domenica Farms, where their beef is sourced.
"The team at Cooper House took our vision and brought it to life with such creativity and dedication. They guided us through every step of the branding process."
Robin Barry, Nichiyobi Owner
We took cues from Japanese cultural elements to build a brand rooted in tradition and modern in application. Immersive applications include custom packaging, recipe cards, chef’s aprons, and more.
