Nichiyobi Beef

Oklahoma City, Oklahoma
overview

Owners Christopher and Robin Barry have centered their farming practices around a deep respect for the animals they raise. They needed a visual identity and messaging that did the breed—and its culinary distinction—justice.

SERVICES

Strategy

Naming

Branding

Copywriting

Web Design

Web Development

Content Strategy

INDUSTRY

Ventures

Ventures

CREW

Erin Cooper

Tim Cooper

Corey Robinson

Rachel Maucieri

Hallie Waugh

Steph Shilling

Dane Strom

Kerri Shadid

Haley Spradlin

Nods to Akaushi heritage abound, from traditional Japanese calligraphic elements to culturally significant colorways. Orange, for example—or ōtan—was historically reserved for the robes of aristocracy.

The brand's name holds personal and cultural significance. Nichiyobi is Japanese for Sunday—the day the owners discovered the land that would become Domenica Farms, where their beef is sourced.

"The team at Cooper House took our vision and brought it to life with such creativity and dedication. They guided us through every step of the branding process."

Robin Barry, Nichiyobi Owner

We took cues from Japanese cultural elements to build a brand rooted in tradition and modern in application. Immersive applications include custom packaging, recipe cards, chef’s aprons, and more.