Clarity Coffee came to us with a mission: to refine their brand and packaging in order to better communicate their commitment to quality, sustainability, and people-first hospitality. While they were already roasting exceptional beans with an innovative electric process, their existing branding didn’t fully express their meticulous approach.
SERVICES
Strategy
Branding
Print Collateral
Copywriting
Interior Design
Art Consultation
Content Strategy
photography
In-House
Betsy Dutcher
Jarvis Photo
INDUSTRY
Restaurant
Hospitality
CREW
Erin Cooper
David Harmon
Hallie Waugh
We helped them craft a clear, compelling brand identity that tells their story with intention—across packaging, messaging, and customer touchpoints.
Inspired by the concept of a prism, the new visual identity represents focus, precision, and the layers of craftsmanship behind every cup. The bold cobalt blue brand mark reflects their electric roasting process, while prism-inspired colors distinguish the source of each single-origin coffee.
We extended this identity through packaging design, signage, and a cohesive interior experience, ensuring every detail—from retail displays to curated artwork—felt aligned with Clarity’s ethos.
Our collaboration didn’t stop at branding. We also provided interior design consulting, bringing their visual language into their physical spaces.
From thoughtful spatial branding to custom artwork and material selections, we helped shape an environment that reflects their dedication to quality, connection, and sustainability.
Whether it’s on the shelf or in the shop, every detail aligns with their mission: to make the world a little better through great coffee, thoughtful hospitality, and sustainable practices.
