Oklahoma
Chickasaw Country
Take Tomorrow
In the midst of the Covid pandemic and a shifting travel scene, Chickasaw Country approached Cooper House in search of a strategic brand that could convey the beauty, vibrance, and versatility of Chickasaw Country, right in Oklahoma's backyard. We embarked on a rebrand and advertising campaign that captures the ever-adapting, proud, and welcoming nature of the land and cultural sights in Chickasaw Country.
services
Strategy
Branding
Print Collateral
Copywriting
photography
Provided by client
industry
Places
crew
Erin Cooper
Loren Cookson
Christine Eddington
Hallie Waugh
Alaina Hunt
At the center of the brand’s visual language is a hand-lettered script word mark that conveys movement and embraces organic shapes.
We paired our distinctive word mark with a series of color-blocked shapes, intended to denote particular offerings and activities within Chickasaw Country.
The accompanying advertising campaign centers around the messaging, Take Tomorrow. A positive, adaptive, and timely message for travelers looking to save money and stay nearby while still embracing adventure.
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