The brand’s aesthetic required a defined balance in order to clearly display the weight of the subject-matter while remaining confident in positive change. Start’s color palette is neutral, rarely exceeding duotone, with a green primary. Green is used in design applications to evoke safety, nature, and health.

The typography is bold and authoritative. Our sans-serif is fitted to clearly denote the weight of direction and ease the absorption of information. Brand Messaging achieves a balance between the concise cause-and-effect approach, matched with a hopeful aspiration of the future. These efforts are combined in the Start Coalition’s presentation website—a culmination of passions.