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Villa Teresa Residences

Luxury Real Estate, Strategy, Branding, Website, Collateral, Digital Content

A Familiar Street — A New Way Of Life

At the city center, Villa Teresa Residences has reimagined a Midtown residence, providing a mix of the mellow and the metropolitan. Villa’s contemporary architecture and concealed courtyards make up a self-contained sanctuary, set to the backdrop of the downtown Oklahoma City skyline.

The Villa Teresa Residences aesthetic was created first by the commitment to preserving this historic property site and the beautiful architecture designed by Fitzsimmons Architects to work with the unique location. Though a brand mark existed from the earliest days of the concept, as the project came closer to launching the partners enlisted Cooper House to create a strong foundation for the property and a purposeful digital presence intended to tell the story of Villa Teresa.

The brand is inarguably modern, but created with reverence to the history of the site, a former convent and school that will be developed into a boutique hotel in the coming years. The palette is defined by the materials of the new buildings and the existing grounds. It evokes the beauty of the ancient trees that line the property and the clean palette of the stone buildings. The typefaces were selected to add a distinctive appeal to the existing primary mark, and then allow the narrative to take center stage as the messaging invites the audience to embrace the duality of life in Midtown, both beautiful and serene, but also connected and contemporary. 

Team: Tim Cooper, Erin Cooper, Alaina Hunt, Jordan Hayes, Rachel Maucieri, Valentina Gutierrez, Abbie Wendel, Charlie Nuenschwander

Business Cards by Cooper House
Letterhead and business cards designed by Cooper House
Business signs designed by Cooper House
Villa Teresa Residences interior
Villa Teresa Residences interior
Outside Villa Teresa Residences
Outside Villa Teresa Residences
Villa Teresa Residences book design by Cooper House
Book design by Cooper House for Villa Teresa Residences in Oklahoma City
Villa Teresa Residences residential layout tearsheet
Villa Teresa Residences residential layout
Social media management for Villa Teresa Residences
Social media management for Villa Teresa Residences
Heritage Hills Historical Preservation
Villa Teresa Residences in Oklahoma City, Oklahoma
Villa Teresa Residences in Oklahoma City, Oklahoma
Floral Decoration
Oklahoma City neighborhood
Oklahoma City neighborhood
Villa Teresa Residences building
Villa Teresa Residences drone photography in Oklahoma City
Villa Teresa Residences construction in Oklahoma City
Oklahoma City poster design for Villa Teresa Residences
Villa Teresa Residences model in OKC, Oklahoma

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Oklahoma City poster design for Villa Teresa Residences
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