Health Organization, Branding, Website
Shaping the Recovery Curve
The Start Coalition has assembled an organization of public sector representatives, preeminent medical authorities, universities, global business leaders, and private citizens, to unify their efforts in an attempt to study and establish a proven and scalable method of containment in the fight against COVID-19.
The brand’s aesthetic required a defined balance in order to clearly display the weight of the subject-matter while remaining confident in positive change. Start’s color palette is neutral, rarely exceeding duotone, with a green primary. Green is used in design applications to evoke safety, nature, and health.
The typography is bold and authoritative. Our sans-serif is fitted to clearly denote the weight of direction and ease the absorption of information. Brand Messaging achieves a balance between the concise cause-and-effect approach, matched with a hopeful aspiration of the future. These efforts are combined in the Start Coalition’s presentation website—a culmination of passions.
Team: Erin Cooper, Tim Cooper, Dane Strom, Jordan Hayes, Corey Robinson