Culinary Brand, Strategy, Branding, Web Design & Development, Photography, Videography, Copywriting
Sourced in Oklahoma, Nichiyobi Beef brings culinary excellence to discerning palates by way of the Japanese Akaushi breed. We took cues from Japanese cultural elements to build a brand rooted in tradition and modern in application.
Owners Christopher and Robin Barry have centered their farming practices around a deep respect for the animals they raise. They needed a visual identity and messaging that did the breed—and its culinary distinction—justice.
Nods to Akaushi heritage abound, from traditional Japanese calligraphic elements to culturally significant colorways. Orange, for example—or ōtan—was historically reserved for the robes of aristocracy.
When the time came to name the brand, we settled on a name that tied in cultural and personal significance. Nichiyobi is Japanese for Sunday—the day the owners discovered the land that would become Domenica Farms, where their beef is sourced.
For those with discerning palates, for those who seek the pinnacle of wellness, for those who care for the earth and its animals: Nichiyōbi.
We applied the Nichiyobi identity to a number of immersive applications, including custom packaging, recipe cards, chef’s aprons, full business suite, photography and videography, website design and development.
Erin Cooper, Tim Cooper, Corey Robinson, Rachel Maucieri, Hallie Waugh, Steph Shilling, Dane Strom, Kerri Shadid, Haley Spradlin.