i2U Culinary Solutions
Branding, Art Direction, Environmental Design
i2U Culinary Solutions is a partnership between Chef Jonathan Stranger and dietician Brent Wilson intended to bring nutritionist-approved, chef-driven cuisine to hospital patients when they need it most.
Jonathon and Brent believe that diet is the key to health, and they want to provide the best foods to address the diseases of medical patients. In response, they created i2U, which will cater meals tailored to address specific health issues to hospitals in Oklahoma City and via home delivery to patients once they leave the hospital setting.
Cooper House created the i2U brand, as well as collateral including business cards, hospital menus, prescription pads that dietitians will use to prescribe a meal plan, graphics for the i2U delivery van, signage and environmental design.
The i2U brand occupies space alongside medical brands, but the concept is closer to a startup. Brand applications will be both digital and tangible, so the visuals are clear and bold.
Similarly, we created clean and bright supporting graphics inspired by sports and fitness, rather than a typical hospital industry brand. Jonathan and Brent are a youthful and passionate team who have set out to shake up the hospital food status quo. The brand narrative and introductory video communicate their commitment to this concept and the quality of the food menus they are creating for hospitals.
Team: Erin Cooper, Steph Shilling, Haley Spradlin, Tim Cooper, Dane Strom, Alaina Hunt, Corey Robinson