In the heart of the Paseo Arts District in Oklahoma City, Betsy King’s shoe boutique offers a beautifully curated selection of women’s shoes.
Betsy King came to us when she was going to open a new shoe store in the Paseo district of Oklahoma City. Betsy’s brand is created around her – her sense of fun, creativity, and beauty. We used that as inspiration to art direct photos and cinemagraphs for use on the website to convey a sense of timeless elegance and quality shoes.
Betsy wanted a website she could manage on her own, so we used a simplified CMS, and soon she will launch her e-commerce. We created her branding, photography, art direction, signage, packaging— and continue to produce marketing graphics and site updates.