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Betsy King Shoes

Branding, Art Direction, Graphic Design, Interactive Design, Web Development

In the heart of the beautiful Paseo Arts District in Oklahoma City, Betsy King’s shoe boutique offers a curated selection of women’s shoes.

The location and the selection of merchandise reflects Betsy’s sense of fun and creativity. With Betsy as inspiration, we created a brand centered around a visual narrative balancing glamour with Midwestern ease.

Her brand is represented through various applications including her business identity, packaging, and in-store signage. The most notable applications have been in our ongoing advertising campaigns featuring print ads and videos on social media.

Betsy’s website is a catalog of her current products and a showcase of her seasonal ad campaigns. Betsy King’s unique visual identity and stellar reputation have garnered her countless accolades and a loyal following from celebrities and locals alike.

Team: Erin Cooper, Tim Cooper, Alaina Hunt, Corey Robinson, Rachel Maucieri

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Cooper House
  • 616 nw 21st street
  • suite 102
  • oklahoma city, ok 73103
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