Betsy King Shoes
Branding, Art Direction, Graphic Design, Interactive Design, Web Development
In the heart of the beautiful Paseo Arts District in Oklahoma City, Betsy King’s shoe boutique offers a curated selection of women’s shoes.
The location and the selection of merchandise reflects Betsy’s sense of fun and creativity. With Betsy as inspiration, we created a brand centered around a visual narrative balancing glamour with Midwestern ease.
Her brand is represented through various applications including her business identity, packaging, and in-store signage. The most notable applications have been in our ongoing advertising campaigns featuring print ads and videos on social media.
Betsy’s website is a catalog of her current products and a showcase of her seasonal ad campaigns. Betsy King’s unique visual identity and stellar reputation have garnered her countless accolades and a loyal following from celebrities and locals alike.
Team: Erin Cooper, Tim Cooper, Alaina Hunt, Corey Robinson, Rachel Maucieri