Interior designer Paige Woolbright needed a fresh brand to communicate her relational client approach
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SERVICES
Strategy
Branding
Print Collateral
Copywriting
Web Design
Web Development
Content Strategy
Photography provided by client
INDUSTRY
Design & Architecture
*HIDE*
CREW
Erin Cooper
Molly Moore
Hallie Waugh
Fio Zoll
David Harmon
Dane Strom
Alaina Hunt
Paige is the throughline of each project, so we chose an interwoven monogram that represents the connective nature of her work.
Our strategy centered on making Paige visually distinctive in her native Tulsa market, while also positioning her as a seasoned designer with global influences.
For supporting brand elements, we drew inspiration from her background in studio art and textile-focused designs.
Color plays an essential role in the brand, lending a sense of energy and cleverness to an industry dominated by black and white. Paige’s messaging needed a real sense of voice—so we developed a brand promise, positioning statement, and brand story that crystallize her distinct offerings.
Color plays an essential role in the brand, lending a sense of energy and cleverness to an industry dominated by black and white.