El Coyote

Oklahoma City, Oklahoma
overview

In the heart of the revitalized Britton District, El Coyote is a place to escape to and a place to belong. The fare is intentionally sourced (they ship chiles from the Land of Enchantment) and the environment is undeniably cool and community-focused. Our brand approach leans mischievous and illustrative, designed with the physical space in mind.

SERVICES

Strategy

Branding

Print Collateral

Copywriting

Signage

Web Design

Web Development

Content Strategy

photography

Rachel Maucieri

INDUSTRY

Restaurants

Restaurants

CREW

Erin Cooper

Loren Cookson

Steph Shilling

Hallie Waugh

Dane Strom

Alaina Hunt

Nichole Burroughs

The visual language of the El Coyote brand evokes the Southwest through hand-drawn, illustrative elements, rough lines, and a color palette reminiscent of Santa Fe’s enchanting landscape.

The brand's logo and mischevious mascot is Hal the Coyote. Hand-drawn in a range of poses, Hal makes an appearance on exterior signage, print collateral, and the kids menu.

The El Coyote website prioritizes a user-friendly and brand-aligned experience, bringing the brand into the digital space.

For custom brand applications, our design and copywriting teams created custom beer labels for the restaurant’s in-house cerveza and bespoke illustrated kids menus.