In the heart of the revitalized Britton District, El Coyote is a place to escape to and a place to belong. The fare is intentionally sourced (they ship chiles from the Land of Enchantment) and the environment is undeniably cool and community-focused. Our brand approach leans mischievous and illustrative, designed with the physical space in mind.
SERVICES
Strategy
Branding
Print Collateral
Copywriting
Signage
Web Design
Web Development
Content Strategy
photography
Rachel Maucieri
INDUSTRY
Restaurants
Restaurants
CREW
Erin Cooper
Loren Cookson
Steph Shilling
Hallie Waugh
Dane Strom
Alaina Hunt
Nichole Burroughs
The visual language of the El Coyote brand evokes the Southwest through hand-drawn, illustrative elements, rough lines, and a color palette reminiscent of Santa Fe’s enchanting landscape.
The brand's logo and mischevious mascot is Hal the Coyote. Hand-drawn in a range of poses, Hal makes an appearance on exterior signage, print collateral, and the kids menu.
The El Coyote website prioritizes a user-friendly and brand-aligned experience, bringing the brand into the digital space.
For custom brand applications, our design and copywriting teams created custom beer labels for the restaurant’s in-house cerveza and bespoke illustrated kids menus.
