The Ellison Hotel Rooftop Pool & Bar
Oklahoma City, Oklahoma
A KICKED-BACK POOL & BAR WITH A VIEW
Designed to complement the Ellison Hotel primary brand and Milo restaurant brand, the Ellison Rooftop gives the brand a chance to breathe, to relax, to take off the tux and throw on a smoking jacket. We opted for visual elements that feel laid-back by leaning into an expanded palette and organic patterns, while the brand’s voice draws from increased wit and relaxed speech. The Ellison Rooftop brand was built upon the Creative and Character-driven brand pillars of The Ellison—the very spirit of this city that inspired many of the jazz musicians and artists to whom we pay homage.
Services
- Brand, Collateral, Experience, Signage, Strategy
Industry
- Hospitality
Crew
- Erin Cooper
- Loren Cookson
- Steph Shilling
- Alaina Hunt
- Jordan Hayes
- Garett Mayfield
At the Ellison Rooftop Pool & Bar, the world slows its pace. It's a place to kick back, gather with friends, and soak in mile-wide views of Oklahoma City's skyline with a drink in hand.
By extending the existing hand-lettered style of our primary logo, we present a signature-style script mark for use on the rooftop. We embraced musical inspiration as a nod to the diverse creatives from Oklahoma—and Ralph Ellison in particular, as he was a fixture in the Deep Deuce Jazz scene. Inspired by illustrative album covers and palettes from that era, we created several patterns to be applied in a myriad of applications for our rooftop pool, bar, and entertainment programming.
The Ellison Rooftop Pool & Bar Uniforms
Uniforms for the rooftop were inspired largely by the early-mid-century jazz scene. We wanted to choose options for staff that set a relaxed yet elevated tone for the rooftop. A look of sophistication and class that is not overly fussy. Dark slacks, an oxford shirt paired with a skinny tie felt like the right choice here.