Oklahoma City, Oklahoma
Santa Fe fare with a wild side
El Coyote is a flavor-forward, spirited and spicy, New Mexico-inspired spot to eat, drink, and hang late into the night. Located in the heart of the revitalized Britton District, El Coyote is both a place to escape to and a place to belong. The fare is intentionally sourced (they get their chiles straight from the Land of Enchantment) and the environment is undeniably cool, accessible, and community-focused. Cooper House’s brand approach leans mischievous and illustrative, designed with physical activations and merchandise in mind.
The visual language of the El Coyote brand evokes the Southwest through hand-drawn, illustrative elements, rough lines, and a color palette reminiscent of Santa Fe’s enchanting landscape. We created a suite of design elements intended for activation on signage, merchandise, menus, and more.
No restaurant concept is complete without a streamlined, user-friendly website. The Cooper House web design and development team worked to build a digital experience that carries the El Coyote brand into the digital space. And to round out the custom brand applications, our design and copywriting teams created custom beer labels for the restaurant’s in-house cerveza.