In the heart of the Paseo Arts District in Oklahoma City, Betsy King’s shoe boutique offers a beautifully curated selection of women’s shoes.
Betsy King came to us when she was going to open a new shoe store in the Paseo Arts District of Oklahoma City. Betsy’s brand is created around her – her sense of fun, creativity, and beauty. We used that as inspiration to art direct photos and cinemagraphs for use on the website to convey a sense of timeless elegance and quality shoes.
Betsy wanted a website she could manage on her own, so we used a simplified CMS, and soon she will launch her e-commerce. We created her branding, photography, art direction, signage, packaging— and continue to produce marketing graphics and site updates.
Art Direction, Brand Development, Graphic Design, Interactive Design, Web Development
403 nw 30th st. okc, ok 73118