Part 1 of 2
What You’re Really Investing In When You Work With Us

Imagine, if you will, your favorite place to travel to—its sights, sounds, smells, flavors, and textures. Maybe you love it for its rich colors and immersive sounds, how it inspires you to get curious about the world around you. Or maybe your favorite spot has earned that distinction because of the sense of calm it instills, how life feels simpler when you’re there.

There’s a process at work behind these feelings of inspiration and ease. And that process is called placemaking. 

The philosophy of placemaking can be summarized like this: a collaborative approach to designing places that become a vital part of a community's identity, social life, and well-being.

In other words, it’s about more than surface. It’s about soul. 

Great hospitality design falls right in step with placemaking, because the work extends far beyond a visual identity. It’s a trajectory for the full sensory arc of a place. From first touch to farewell, the best hospitality designers craft spaces and stories that are deeply rooted in place, emotionally resonant, and unforgettable.

This is the magic and sometimes hidden work of branding: turning design and story into atmosphere and experience. Every decision we make behind the scenes becomes a stroke on the larger canvas of guest experience.

At Cooper House, we start this work with brand pillars. These are not fleeting trends, but a core framework that anchors how we want the guest to feel, how the team speaks, and how we embed our space into memory. 

We don’t force concepts onto properties; our work is more like coaxing concepts out through the study of architecture, history, geography, and culture. Then we build the story from the truth of the place.

When brand, interior design, and guest experience are united by a clear purpose—to create meaningful sensory moments for both guests and the community—a hotel becomes more than just a place to stay. It becomes a feeling guests want to return to.