Matt Payne is a travel writer based out of Los Angeles, CA. He contacted CooperHouse to create his brand identity, as well as create a website to showcase his work. He was eager to learn all about how blogging and social networking could help him reach a larger audience. This project is a great example of how CooperHouse can build a brand and online presence from the ground up. From logos to social networking to the website itself, we guided our client through the process. Our product, education, and insights coupled with Matt’s diligence have resulted in a robust brand that has given him tangible results for his business.
Because of the nature of Matt’s work, we wanted to create an online home that allowed him flexibility in posting. After all, he might be our only client who regularly blogs from the four corners of the earth. We built a comprehensive branding package for him to use in all his correspondence, and throughout his social networking accounts. The website reflected all the design elements, as well as provided him with multiple ways to communicate his stories to his rapt audience.