Matt Payne, Writer.

Matt Payne is a travel writer based out of Los Angeles, CA. He contacted CooperHouse to create his brand identity, as well as create a website to showcase his work. He was eager to learn all about how blogging and social networking could help him reach a larger audience. This project is a great example of how CooperHouse can build a brand and online presence from the ground up. From logos to social networking to the website itself, we guided our client through the process. Our product, education, and insights coupled with Matt’s diligence have resulted in a robust brand that has given him tangible results for his business.

Because of the nature of Matt’s work, we wanted to create an online home that allowed him flexibility in posting. After all, he might be our only client who regularly blogs from the four corners of the earth. We built a comprehensive branding package for him to use in all his correspondence, and throughout his social networking accounts. The website reflected all the design elements, as well as provided him with multiple ways to communicate his stories to his rapt audience.

"Erin and Tim work as a tremendously thoughtful and efficient team.  They are accommodating, timely, attentive, and exceptional listeners. Their blend of technical knowledge and creativity are unrivaled but what really makes them stand out is their ability to find and express the nuances of the client's personality so that the end product is not only easy to use, but an accurate reflection of who the client is and what their goals are. In fact, in working with them, by the end, I had a better understanding of my own goals than when we began.  And that is a good thing. " -Matt Payne, Washington Times Travel Writer

Scope

Brand Identity, Site Design, Social Networking Integration

Team

Erin Cooper, Tim Cooper, Dane Strom
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