Fashion Blogger Ally Sherrill hired CooperHouse to transition her existing Typepad blog, Allyson In Wonderland, to WordPress and provide a total redesign. When we discussed the project with Ally, she was clear that her new blog design should be clean, modern, and mirror the style of her favorite glossy magazines.

We kept things clean with a monochromatic palette to keep the focus on her colorful content. We used a mixture of fonts inspired by Harper’s Bazaar and Interview Magazine. All the sidebar items “pop down” when clicked allowing her to have her long blogroll, archives, and categories without taking up too much space . The layout is meant to accommodate the easy addition of banner and sidebar ads as her readership grows. She has a featured post area to highlight her favorite posts and sponsored posts with the most recent articles tiled below.